WiseIQ connects Americans with credit cards, personal loans, savings accounts, and more through editorial content and a proprietary credit-profile matching quiz. Our audience is actively researching financial products — not passively browsing.
WiseIQ's audience consists of consumers who are actively researching financial products through Google search. These are high-intent users — they are not browsing passively; they are looking for a specific financial product and are ready to apply. Our content targets keywords such as "best personal loans for 680 credit score," "HELOC vs cash-out refinance," and "best credit cards for rebuilding credit" — queries that indicate purchase intent, not casual curiosity.
WiseIQ operates as an editorial comparison platform. We maintain strict traffic quality standards to protect partner brand reputation and ensure conversion quality.
| Traffic Type | WiseIQ Policy |
|---|---|
| Organic search (SEO) | ✓ Primary traffic source — all content is editorial and targets high-intent search queries |
| Email newsletter | ✓ Permitted — opt-in subscribers who have requested financial product updates |
| Incentivized traffic | ✗ Prohibited — we do not pay users to click links or complete offers |
| Pop-ups / pop-unders | ✗ Prohibited — we do not use pop-up or pop-under advertising |
| Toolbar / browser extensions | ✗ Prohibited — no browser extension or toolbar traffic |
| Paid search (SEM) | Not currently used — we do not bid on brand keywords of partner institutions |
| Social media | Organic social sharing of editorial content only — no paid social |
WiseIQ offers several placement types for financial partners. All placements are clearly disclosed as affiliate relationships in accordance with FTC guidelines.
Featured placement on category comparison pages (credit cards, personal loans, savings accounts, etc.). Products are ranked by our editorial scoring rubric, not by commission size.
Contextual mentions and recommendations within editorial guides and comparison articles. All editorial placements reflect genuine product assessments — we do not publish paid editorial content.
Products shown as matches in our credit profile quiz results. Users who complete the quiz are shown products that match their stated credit score range and financial goals — high-intent, pre-qualified traffic.
Inclusion in our opt-in email newsletter sent to subscribers who have requested financial product updates and rate alerts. Subscribers are engaged users who have actively requested financial content.
WiseIQ participates in the following affiliate networks. Partners can work with us through any of these networks or through a direct relationship.
For direct partnership inquiries outside of these networks, contact us at wiseiq.official@gmail.com.
WiseIQ maintains full compliance with FTC disclosure requirements for affiliate marketing. All pages containing affiliate links display a clear advertiser disclosure above the fold. Our editorial methodology is publicly documented on our How We Rank page. We do not engage in incentivized traffic, misleading claims, or any practice that could create brand risk for our partners. Our privacy policy is CCPA-compliant and clearly discloses our use of affiliate tracking cookies.
We are actively seeking partnerships with financial institutions, lenders, and fintech companies across all product categories we cover. We respond to all partnership inquiries within 2 business days.
Contact Our Partnerships Team →