Our take in 10 seconds
Both are WiseIQ partners, and Farmers scores higher: 7.8 to Liberty Mutual's 7.4. The gap is agent support and fit. Farmers sells through local agents who can tune a policy and handle claims in person; Liberty Mutual is built for people who'd rather configure coverage online and never talk to anyone. On price they're closer than their reputations suggest, which is exactly why you should quote both. Neither is a minimum-coverage bargain.
Head to head

The comparison

Liberty MutualFarmers
Our score7.4 / 107.8 / 10
Partner?YesYes
Average priceAbove national averageAbove national average
How you buyOnline, phone, independent agentsMostly local Farmers agents, plus online
TelematicsRightTrack, up to 30%, locked inSignal app, up to 15% at renewal, not locked
BundlingStrongStrong; a Farmers agent writes home and auto together
Claims satisfaction (J.D. Power 2025)Above averageAround average
Regulator complaintsAbove expectedAround expected
Best forSelf-serve customizers, careful driversHomeowners who want an agent
Where each wins

Pick Farmers if

You want a person. Farmers' local agent model is its real product: someone who knows the state's rules, can adjust coverage when your life changes, and picks up the phone after a claim. That's worth paying for if you own a home, have teen drivers, or have been burned by a call center. Farmers also scores a 9 on fit in our rubric because its coverage menu for homeowners who bundle is broad and its discounts stack well.

Pick Liberty Mutual if

You'd rather do it yourself. Liberty Mutual's online builder lets you add or drop pieces individually and see the price change, and RightTrack's up-to-30% discount is both larger than Signal's and locked in once earned. If you're a careful driver who commutes in daylight, that single feature can make Liberty Mutual the cheaper of the two by a wide margin. The tradeoffs are the ones in the review: more complaints than expected and a poor repair-shop grade.

Quote both, compare line by lineSame driver, two carriers, two prices. Set the same liability limits on both before comparing.
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Paid partner links · WiseIQ earns a commission if you request a quote. Rates and availability vary by state and profile. Every carrier on this page is scored on the same five criteria on our car insurance scoreboard.

The bundle question

If you own a home

This is the comparison that matters for most people choosing between these two, because both make their money on bundles. Get both carriers' home and auto quotes together. Farmers' agent will typically present one combined number; Liberty Mutual will show the auto quote with the multi-policy discount applied once you add the home policy. Compare the combined annual total, the home deductible (watch for percentage deductibles on wind and hail), and whether the auto policy includes the add-ons you'd actually use. A $200 cheaper auto premium can hide a $400 more expensive home policy.

If you rent

Both bundle renters with auto. Liberty Mutual's renters policies start low and the bundle discount applies; Farmers' renters pricing is competitive but you'll usually go through the agent. Our renters insurance guide covers what the policy should include.

Common questions

FAQ

Is Farmers or Liberty Mutual cheaper?
Both run above the national average and they're close to each other. The deciding factor is usually the bundle discount and, at Liberty Mutual, the RightTrack score. Quote both with the same limits.
Which is better for homeowners?
Farmers scores higher on fit because its agent writes home and auto together and its discounts stack well. Liberty Mutual's bundle discount is also strong and you can do it without an agent. Compare the combined total, not the auto premium alone.
Which has the bigger safe-driver discount?
Liberty Mutual. RightTrack can reach 30% and is locked in after the review period. Farmers' Signal tops out around 15% and is re-evaluated at each renewal.
You're paid by both. How is this fair?
The same way every comparison on WiseIQ works: both are scored on five published criteria, the scores are public, and non-partners like Progressive and GEICO score higher than either. We'd rather you pick the right one than click the higher-paying one.