Long-term investors, retirement savers, and anyone who wants the best combination of low costs, research tools, and customer service.
⚠ Not Ideal For
Active crypto traders or futures traders.
WiseIQ Verdict: Fidelity Investments
Fidelity is our top pick for most investors. The combination of $0 commissions, no account minimum, zero-expense-ratio index funds, and industry-leading research tools makes it hard to beat. Whether you're opening your first Roth IRA or managing a complex portfolio, Fidelity has the tools and support to serve you well.
Compare All Brokerages Side-by-SideSee how Fidelity stacks up against Fidelity, Schwab, Vanguard, and more.
Fidelity Investments charges $0 commissions on stock and ETF trades, which is now the industry standard. $0 is the commission rate for standard trades. Always check the full fee schedule for options, mutual funds, and margin rates before opening an account.
Investment Selection
Fidelity Investments offers access to stocks, ETFs, and options. The breadth of investment selection varies — see the key stats above for specifics. Before choosing a brokerage, confirm it offers the investment types you plan to use.
Platform and Mobile App
The Fidelity Investments platform has a rating of 4.8/5.0 for mobile app quality. The platform is excellent for active traders with advanced charting tools.
Customer Service
Customer service is rated 4.9/5.0. 24/7 phone support is available.
Frequently Asked Questions
Yes. Fidelity has no account minimum, $0 commissions, and excellent educational resources. The mobile app is intuitive for beginners. Their fractional shares feature lets you invest in any stock for as little as $1.
Fidelity charges $0 for stock and ETF trades. There are no annual fees or inactivity fees. Some mutual funds have expense ratios, but Fidelity's own index funds (FZROX, FZILX) have 0% expense ratios.
Yes. Fidelity is a member of SIPC, which protects securities accounts up to $500,000 (including $250,000 for cash). Fidelity also carries additional insurance through Lloyd's of London.
Yes. Fidelity is one of the best places to open a Roth IRA. There is no account minimum, no annual fee, and you can invest in their zero-expense-ratio index funds. See our guide to the best Roth IRA accounts.
📋 Methodology
WiseIQ evaluates brokerages across 6 categories: commissions and fees, investment selection, research and tools, mobile app, customer service, and ease of use. Ratings are based on hands-on testing, fee schedule analysis, and comparison with industry peers. Updated April 2026.