Existing SoFi members who want to consolidate banking, loans, and investing in one app.
⚠ Not Ideal For
Serious investors who need advanced research tools or the lowest expense ratios.
WiseIQ Verdict: SoFi Invest
SoFi Invest is best understood as part of the broader SoFi financial ecosystem. If you already use SoFi for banking, student loans, or personal loans, adding SoFi Invest makes your financial life more integrated. As a standalone brokerage, it lacks the research tools and investment selection of Fidelity or Schwab. Best for beginners who want simplicity over sophistication.
Compare All Brokerages Side-by-SideSee how SoFi stacks up against Fidelity, Schwab, Vanguard, and more.
SoFi Invest charges $0 commissions on stock and ETF trades, which is now the industry standard. $0 is the commission rate for standard trades. Always check the full fee schedule for options, mutual funds, and margin rates before opening an account.
Investment Selection
SoFi Invest offers access to stocks, ETFs, and options. The breadth of investment selection varies — see the key stats above for specifics. Before choosing a brokerage, confirm it offers the investment types you plan to use.
Platform and Mobile App
The SoFi Invest platform has a rating of 4.4/5.0 for mobile app quality. The platform is functional but basic — adequate for most investors.
Customer Service
Customer service is rated 4.0/5.0. Support is available via phone and chat during business hours.
Frequently Asked Questions
Yes. SoFi Securities LLC is a member of SIPC, which protects accounts up to $500,000 (including $250,000 for cash).
Yes. SoFi Automated Investing is a free robo-advisor that creates a diversified portfolio based on your goals and risk tolerance. There is no management fee.
Yes. SoFi offers cryptocurrency trading for Bitcoin, Ethereum, and several other cryptocurrencies through SoFi Invest. Note that crypto held on SoFi is not SIPC protected.
SoFi offers traditional and Roth IRAs, but the investment selection and tools are more limited than dedicated retirement brokerages like Fidelity or Schwab. If retirement investing is your primary goal, Fidelity is a better choice.
📋 Methodology
WiseIQ evaluates brokerages across 6 categories: commissions and fees, investment selection, research and tools, mobile app, customer service, and ease of use. Ratings are based on hands-on testing, fee schedule analysis, and comparison with industry peers. Updated April 2026.
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